Historical, Philosophical, Political and Law Sciences, Culturology and Study of Art. Issues of Theory and Practice. Tambov: Gramota, 2014. № 5. Part 1. P. 159-162.
INTERPRETATION FEATURES OF THE ITALIAN POLITICAL LOGOTYPE AS CREOLIZED TEXT IN POLITICAL COMMUNICATION OF ITALY IN THE SECOND HALF OF THE XX CENTURY
Proskurina Elena Yur'evna
Lomonosov Moscow State University
Abstract. The author studies the correlation between the text and graphic presentation of the logotypes of the most influential Italian political parties of the second half of the XX century. The author, by the example of the analysis of the political parties’ logotypes (the Christian Democracy, the Italian Socialist Party and the Italian Communist Party), comes to the conclusion about the necessity and relevance of ideological attitude expression in political creolized texts, which include a logotype. The article presents the author’s definition of a political logotype. Attention is given to the interpretation of the cultural and historical meanings ??and connotations of the Italian party logotype.
Key words and phrases: креолизованный текст, политический логотип, Италия, Христианско-демократическая партия Италии, Итальянская социалистическая партия, Итальянская коммунистическая партия, creolized text, political logotype, Italy, the Christian Democracy (Italy), the Italia
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