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SOURCE:    Historical, Philosophical, Political and Law Sciences, Culturology and Study of Art.
Issues of Theory and Practice
. Tambov: Gramota, 2014. № 5. Part 2. P. 39-41.
SCIENTIFIC AREA:    Philosophical Sciences
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Gavrilov Aleksandr Aleksandrovich
Omsk State Technical University

Abstract. Relying on the thesis that media misrepresent reality the author addresses the problem of constructing media world picture paying special attention to the polysemanticism of this concept. The article makes an attempt to distinguish between the phenomena of media world picture representing the interpretation of reality by media and world picture being a result of the individual’s cognitive activity. As a conclusion the author introduces his own original model of the process of developing media world picture.
Key words and phrases: медиареальность, медийная реальность, медийная картина мира, мировоззрение, медиаобраз, media-reality, media world picture, world outlook, media-image
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