GRAMOTA Publishers suggests publishing your scientific articles in periodicals
Pedagogy. Theory & PracticePhilology. Theory & PracticeManuscript

Archive of Scientific Articles

SOURCE:   Historical, Philosophical, Political and Law Sciences, Culturology and Study of Art.
Issues of Theory and Practice
. Tambov: Gramota, 2015. № 1. Part 2. P. 121-125.
To Publish Article in the Journal | To show issue content | To show all articles in section | Subject Index

License Agreement on scientific materials use.


Ovchinnikova Raisa Yur'evna
Omsk State Technical University

Abstract. The article examines the role of socio-cultural context in the formation and functioning of information design. The author reveals the essential characteristics of info-graphics in the context of modern social reality "requiring" interpretation for consumers. Just the objects of info-graphics come out as a kind of mediators ("epistemic things"). The author concludes that it is achieved due to the use in designing the principles of rationality, simplicity, reliability and topicality in supplying information.
Key words and phrases: информационный дизайн, инфографика, визуальный дизайн, контекст дизайн-разработок, визуальные средства представления информации, визуальная коммуникация, визуальные коммуникации повседневного пространства, information design, info-graphics, visual design, context of designs, visual means for presenting information, visual communication, visual communications of everyday space.
Open the whole article in PDF format. Free PDF-files viewer can be downloaded here.


  1. Bauman Z. Globalizatsiya. Posledstviya dlya cheloveka i obshchestva. M.: Ves' mir, 2004. 188 s.
  2. Bodriiyar Zh. Obshchestvo potrebleniya. M.: Respublika, 2006. 179 s.
  3. Golombinski K. Dobav' vozdukha! Osnovy vizual'nogo dizaina dlya grafiki, veb i mul'timedia. SPb.: Piter, 2013. 272 s.
  4. [Kak) pro navigatsionnyi dizain [Elektronnyi resurs]. URL: (data obrashcheniya: 05.12.2014).
  5. Knorr-Tsetina K. Ob"ektnaya sotsial'nost': obshchestvennye otnosheniya v postsotsial'nykh obshchestvakh // Zhurnal sotsiologii i sotsial'noi antropologii. 2002. T. V. № 1. C. 101-124.
  6. Smikiklas M. Infografika. Kommunikatsiya i vliyanie pri pomoshchi izobrazhenii. SPb.: Piter, 2014. 152 s.

To Publish Article in the Journal | To show issue content | To show all articles in section | Subject Index

© 2006-2021 GRAMOTA Publishers

site development and search engine optimization (seo):