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SOURCE:   Historical, Philosophical, Political and Law Sciences, Culturology and Study of Art.
Issues of Theory and Practice
. Tambov: Gramota, 2015. № 11. Part 1. P. 210-214.
SCIENTIFIC AREA: Historical Sciences and Archeology
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ADVERTISING PROCESS MANAGEMENT IN ITALY IN THE 50-70S OF THE XX CENTURY

Yakutina Elena Nikolaevna
Moscow University for the Humanities


Abstract. The article for the first time highlights the issues of the history of Italy advertising during a particular period of its existence, in the 50-70s of the XX century, when advertising process management was realized in a unique way. The author argues that advertising has an impact on the formation of public consciousness and culture, in this case, with the help of administrative decisions. The paper offers to introduce this subject matter into the practice of teaching the history of advertising in specialized institutions of higher education.
Key words and phrases: история зарубежной рекламы, история рекламы, реклама Италии, Армандо Теста, "Карусель", "Carosello", RAI, history of foreign advertising, history of advertising, advertising of Italy, Armando Testa, "Carousel", "Carosello", RAI.
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