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Issues of Theory and Practice. Tambov: Gramota, 2015. № 3. Part 2. P. 126-129.
SCIENTIFIC AREA:    Philosophical Sciences
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METHODOLOGY OF ANALYSIS OF PHILOSOPHICAL ASPECTS IN RESEARCH OF MARKETING MANAGEMENT IN EDUCATION
Litvinenko Nataliya Viktorovna
Dnipropetrovsk Regional Institute of Postgraduate Pedagogical Education, Ukraine
Abstract. The article reveals the features of methodology in the research of marketing management in education as an object of philosophical and educational analysis. The author pays special attention to the substantiation of the philosophical objectivity of marketing management in education and to the analysis of the possibilities of the synthesis of the methodologies of the philosophy of education and the philosophy of marketing. The paper substantiates differences between the notions "marketing philosophy" and "philosophical foundations of marketing" in relation to marketing management in education.
Key words and phrases: философия маркетинга, философия образования, методология, маркетинговое управление, управление образованием, marketing philosophy, philosophy of education, methodology, marketing management, education management
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