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SOURCE:    Historical, Philosophical, Political and Law Sciences, Culturology and Study of Art.
Issues of Theory and Practice
. Tambov: Gramota, 2015. № 4. Part 1. P. 33-36.
SCIENTIFIC AREA:    Culturology
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"PRODUCTION OF TEXTS" AS A PROBLEM OF MODERN BOOK CULTURE

Volkov Valerii Vyacheslavovich, Volkova Natal'ya Vasil'evna
Tver State University


Abstract. The article deals with a new Russian word-combination "production of texts" that is interpreted as a dysphemism of the noun "creativity", which reflects the change of cultural paradigm in book-publishing business - from the aim at the high-principled and artistic depth of the work to the aim at commercial success. "Production of senses" is the next dysphemizing step in the development of this paradigm. The authors come to the conclusion that the same tendency occurs in journalism and rhetoric. The desacralization of book is a result of the availability of published works and a consequence of the desacralization of culture as a whole.
Key words and phrases: книжная культура, производство текстов, утилитаризм, творчество, дисфемизм, журналистика, риторика, book culture, production of texts, utilitarianism, creativity, dysphemism, journalism, rhetoric
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