GRAMOTA Publishers suggests publishing your scientific articles in periodicals
Pedagogy. Theory & PracticePhilology. Theory & PracticeManuscript

Archive of Scientific Articles

SOURCE:   Historical, Philosophical, Political and Law Sciences, Culturology and Study of Art.
Issues of Theory and Practice
. Tambov: Gramota, 2015. № 7. Part 1. P. 180-183.
SCIENTIFIC AREA: Philosophical Sciences
To Publish Article in the Journal | To show issue content | To show all articles in section | Subject Index

License Agreement on scientific materials use.


Fedyai Denis Sergeevich
Plekhanov Russian University of Economics (Branch) in Saratov

Abstract. The article argues for the cultural continuity of the tradition to decorate rooms with statues in aediculae and to design the modern shop-window with mannequins. The paper explains ontologically and esthetically the essence of the effect of the "sudden (miraculous) revival" of mannequin or shop-window doll. The author introduces the metaphorical interpretation of the reversing topography of shop-window exposition and exterior (street) by the image of aquarium. The researcher reveals the dialectic opposition of individual and mass in the figure and image of mannequin.
Key words and phrases: аквариум, манекен, оконная витрина, живой манекен, посетитель, наблюдатель, магазин, статуя, эдикула, aquarium, mannequin, shop-window, living mannequin, visitor, observer, shop, statue, aedicula.
Open the whole article in PDF format. Free PDF-files viewer can be downloaded here.


  1. Brykova E., Polyakova E. Den' zhivykh manekenov (fotoreportazh) [Elektronnyi resurs]. URL: more/44688/ (data obrashcheniya: 02.04.2015).
  2. Bystrova T. Yu. Dal'nozorkost'. Filosofiya vitrin [Elektronnyi resurs]. URL: raboty/90/103.html (data obrashcheniya: 02.04.2015).
  3. Zhivoi maneken [Elektronnyi resurs]. URL: (data obrashcheniya: 02.04.2015).
  4. Zhivye manekeny poselyatsya v Londone "za steklom" [Elektronnyi resurs]. URL: 43343-zhivye-manekeny-poselyatsya-v-londone-za-steklom (data obrashcheniya: 02.04.2015).
  5. Kirpa N. Khorosho ne znachit dorogo [Elektronnyi resurs]. URL: (data obrashcheniya: 02.04.2015).
  6. Kukharchuk A. Zhizn' za steklom [Elektronnyi resurs]. URL: (data obrashcheniya: 02.04.2015).
  7. MEGA priglashaet stat' chast'yu zhivoi vitriny [Elektronnyi resurs]. URL: 2010/03/18/soc1/ (data obrashcheniya: 02.04.2015).
  8. Nazirov R. G. Syuzhet ob ozhivayushchei statue [Elektronnyi resurs] // Fol'klor narodov Rossii. Fol'klor i literatura. Obshchee i osobennoe v fol'klore raznykh narodov: mezhvuzovskii nauchnyi sbornik. Ufa: Bashkirskii un-t, 1991. S. 24-37. URL: (data obrashcheniya: 02.04.2015).
  9. Panova T. D. Tsarstvo smerti. Pogrebal'nyi obryad srednevekovoi Rusi XI-XVI vekov [Elektronnyi resurs]. M.: Radunitsa, 2004. 106 s. URL: (data obrashcheniya: 02.04.2015).
  10. Romanova A. V. Iskusstvo kukly v inter'ere sovremennogo Sankt-Peterburga. Kompozitsionnye priemy vvedeniya kukly v inter'er [Elektronnyi resurs] // Izvestiya Rossiiskogo gosudarstvennogo pedagogicheskogo universiteta im. A. I. Gertsena. 2009. № 89. URL: (data obrashcheniya: 02.04.2015).
  11. Tulyakov A. Oformlenie vitrin DIOR (v Harrods) [Elektronnyi resurs]. URL: (data obrashcheniya: 02.04.2015).
  12. Brownie B. Mangled Mannequins - What Happened to Shop-Window Dummies? [Elektronnyi resurs]. URL: (data obrashcheniya: 02.04.2015).

To Publish Article in the Journal | To show issue content | To show all articles in section | Subject Index

© 2006-2021 GRAMOTA Publishers

site development and search engine optimization (seo):