GRAMOTA Publishers suggests publishing your scientific articles in periodicals
Pan-ArtPedagogy. Theory & PracticePhilology. Theory & PracticeManuscript

Archive of Scientific Articles

SOURCE:    Historical, Philosophical, Political and Law Sciences, Culturology and Study of Art.
Issues of Theory and Practice
. Tambov: Gramota, 2015. № 8. Part 2. P. 212-215.
SCIENTIFIC AREA:    Historical Sciences and Archeology
Procedure of Scientific Articles Publication | To Show Issue Content | To Show All Articles in Section | Subject Index

License Agreement on scientific materials use.

HISTORY OF ADVERTISING IN ITALY IN THE PERIOD OF FASCISM

Yakutina Elena Nikolaevna
Moscow State Regional Socio-Humanitarian Institute


Abstract. The article examines the totalitarian developmental period of Italian advertising from 1919 till 1942. The paper identifies the basic elements of advertising messages and nominations that functioned in Italian society and culture and in the texts of Mussolini’s speeches of that period. The author argues that advertising influences the formation of public conscience and culture, in this case, by linguistic means of advertising. For the first time the researcher introduces fact material associated with the history of Italian advertising, in particular, of the period of fascism into scientific use.
Key words and phrases: реклама, зарубежная реклама, история рекламы Италии, фашизм, дискурс Муссолини, рекламный слоган, advertising, foreign advertising, history of Italian advertising, fascism, Mussolini’s discourse, advertising slogan
Open the whole article in PDF format. Free PDF-files viewer can be downloaded here.
References:
  1. Arkhipova S. A. Osobennosti ispanskoi reklamy na televidenii: avtoref. diss. … k. filol. n. M.: Rossiiskii universitet druzhby narodov, 2012. 18 s.
  2. Golovleva E. L. Mezhdunarodnaya reklama. M.: MosGU, 2010. 159 s.
  3. Golovleva E. L. Reklama v sovremennom zapadnom obshchestve: kul'turno-istoricheskii aspekt. M.: MosGU, 2011. 234 s.
  4. Uchenova V. V. Reklama i massovaya kul'tura. Sluzhanka ili gospozha?: ucheb. posobie dlya studentov vuzov. M.: YuNITI-DANA, 2008. 248 s.
  5. Uchenova V. V., Starykh N. V. Istoriya reklamy: uchebnik dlya studentov vuzov. M.: YuNITI-DANA, 2008. 495 s.
  6. Bergonzini. Il volto statistico dell’Italia (1861-1981). Roma: Editori Riuniti, 1984. 136 r.
  7. Brunelli P. P., Ferraresi M. Elogio del manifesto. Arte, societ? e vita sui muri del XX secolo. Torino: Umberto Allemandi&C., 2003. 168 r.
  8. Codeluppi V. Storia della pubblicit? italiana. Roma: Carocci editore, Sfere, 2013. 182 r.
  9. De Mauro. Storia linguistica dell’Italia unita. Bari: Laterza, 1963. 594 r.
  10. Desideri P. Teoria e prassi del discorso politico. Strategie persuasive e percorsi comunicativi. Roma: Bulzoni, 1984. 112 r.
  11. Golino E. Parola di Duce. Il linguaggio totalitario del fascism. Milano: Rizzoli, 1994. 207 r.
  12. Simonini A. Il linguaggio di Mussolini. Milano: Bompiani, 1978. 90 r.
  13. Valeri A. Pubblicit? italiana. Storia, protagonist e tendenze di 100 anni di communicazione. Milano: Edizione del Sole 24 Ore, 1986. 239 r.

Procedure of Scientific Articles Publication | To Show Issue Content | To Show All Articles in Section | Subject Index

© 2006-2024 GRAMOTA Publishers

site development and search engine optimization (seo): krav.ru