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SOURCE:    Historical, Philosophical, Political and Law Sciences, Culturology and Study of Art.
Issues of Theory and Practice
. Tambov: Gramota, 2016. № 11. Part 1. P. 171-175.
SCIENTIFIC AREA:    Culturology
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JOINT PROJECTS AND INITIATIVES OF RUSSIA AND AZERBAIJAN AS A FACTOR OF FORMATION OF POSITIVE IMAGE OF THE RUSSIAN FEDERATION IN THE WORLD

Farkhadova Afag Rufat kyzy
Lomonosov Moscow State University


Abstract. The article sets a task to examine the existing joint projects of Russia and Azerbaijan in various spheres and to understand the extent, to which they affect the formation of positive images of the countries. The author comes to the conclusion that the initiatives being implemented are underlying factors of the image formation, but believes that the countries should move from bilateral cooperation to cooperation at the international level, as it opens new perspectives for the strategy of forming a positive image.
Key words and phrases: имидж страны, политика брендинга страны, проекты и инициативы для формирования глобального позитивного имиджа страны, имидж России, имидж Азербайджана, country image, policy of country branding, projects and initiatives for country’s global positive image formation, image of Russia, image of Azerbaijan
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