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SOURCE:   Historical, Philosophical, Political and Law Sciences, Culturology and Study of Art.
Issues of Theory and Practice
. Tambov: Gramota, 2016. № 12. Part 2. P. 31-33.
SCIENTIFIC AREA: Study of Art
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A POSTCARD IN COMMUNICATIVE CULTURE OF THE END OF THE XX - THE BEGINNING OF THE XXI CENTURY: DEFINITION, FUNCTIONS AND TENDENCIES OF DEVELOPMENT

Bel'ko Tat'yana Vasil'evna, Agafonova Angelina Viktorovna
Volga Region State University of Service


Abstract. The article is devoted to ascertainment of the basic characteristics of postcards at the end of the XX - the beginning of the XXI century, their role in contemporary culture and tendencies of their artistic form development. Inconsistency between the existing definitions of the term "card" and modern products is revealed. The authors offer their own definition of the term.
Key words and phrases: открытки, почтовые карточки, социокультурная роль, определение, трансформация, greeting cards, postcards, social-cultural role, definition, transformation.
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