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SOURCE:    Historical, Philosophical, Political and Law Sciences, Culturology and Study of Art.
Issues of Theory and Practice
. Tambov: Gramota, 2017. № 2. P. 128-130.
SCIENTIFIC AREA:    Philosophical Sciences
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TRANSFORMATION OF LANGUAGE IN THE INTERNET COMMUNICATION SPACE

Kotlyarova Viktoriya Valentinovna, Kutsova Eleonora Leonidovna
Institute of Service and Business (Branch) of Don State Technical University in Shakhty, Rostov region


Abstract. The article analyzes transformation of language in modern communicative processes. In the age of the network society communication processes become more indirect. Under influence of scientific-technological progress technical means of communication, which subject the language of human communication to transformations, are significantly changed. Culture of technology generates new cultural phenomena, and they in turn contribute to appearance of new language units - signs, images, rules and regulations of their use in communicative processes that become increasingly widespread.
Key words and phrases: язык, коммуникация, виртуальная реальность, трансформация языка, сетевое общество, современная культура, language, communication, virtual reality, transformation of language, network society, modern culture
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