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SOURCE:    Manuscript. Tambov: Gramota, 2020. № 4. P. 218-221.
SCIENTIFIC AREA:    Study of Art
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https://doi.org/10.30853/manuscript.2020.4.43

Specificity of Visual Communication in Fine Art

Fedorovskaya Natal'ya Aleksandrovna
Far Eastern Federal University


Submitted: 18.01.2020
Abstract. The article examines specificity of visual communication in the context of fine art. It is shown that visual communication is highly specific due to interaction of an art object with a subject-viewer. Two stages of visual communication are identified (the first one is associated with information transfer from an art object to a viewer; the second one - with a subject’s feedback on an art object), effect of "delayed communication" is examined; it is proved that fine art works initiate both one-sided and two-sided communication with a viewer. The conclusion is made that artworks acquire cultural meaning due to their openness for interpretation.
Key words and phrases: коммуникация, специфика визуальных коммуникаций, фазы визуальных коммуникаций, односторонняя коммуникация, двусторонняя коммуникация, "отложенная" коммуникация, communication, specificity of visual communications, stages of visual communications, one-sided communication, two-sided communication, "delayed communication"
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