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SOURCE:   Manuscript. Tambov: Gramota, 2020. № 4. P. 218-221.
SCIENTIFIC AREA: Study of Art
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https://doi.org/10.30853/manuscript.2020.4.43

Specificity of Visual Communication in Fine Art

Fedorovskaya Natal'ya Aleksandrovna
Far Eastern Federal University


Submitted: 18.01.2020.
Abstract. The article examines specificity of visual communication in the context of fine art. It is shown that visual communication is highly specific due to interaction of an art object with a subject-viewer. Two stages of visual communication are identified (the first one is associated with information transfer from an art object to a viewer; the second one - with a subject’s feedback on an art object), effect of "delayed communication" is examined; it is proved that fine art works initiate both one-sided and two-sided communication with a viewer. The conclusion is made that artworks acquire cultural meaning due to their openness for interpretation.
Key words and phrases: коммуникация, специфика визуальных коммуникаций, фазы визуальных коммуникаций, односторонняя коммуникация, двусторонняя коммуникация, "отложенная" коммуникация, communication, specificity of visual communications, stages of visual communications, one-sided communication, two-sided communication, "delayed communication".
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