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SOURCE:    Manuscript. Tambov: Gramota, 2020. № 9. P. 136-139.
SCIENTIFIC AREA:    Philosophical Sciences
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https://doi.org/10.30853/manuscript.2020.9.26

"Nulling" Phenomenon in Modern Culture

Konopleva Anna Alekseevna
Krasnodar University of the Ministry of Internal Affairs of the Russian Federation (Branch) in Crimea


Submitted: 11.08.2020
Abstract. The term "cultural nulling" has become highly popular nowadays. This phenomenon is associated with aspiration to break outdated stereotypes, entrenched conceptions in search of our true selves. The research objective includes identifying "nulling" as a phenomenon of modern culture. The paper examines individual and mass levels of its realization, provides a comparative analysis of "nulling" influence on elite and mass culture. Scientific originality of the study is conditioned by the fact that mythological determination of "cultural nulling" has not been previously investigated. The findings indicate that "cultural nulling" has ambivalent nature, exerting negative influence on elite culture and stimulating development of immersive projects.
Key words and phrases: культурное "обнуление", индивидуальный уровень, массовый уровень, элитарная культура, "cultural nulling", individual level, mass level, elite culture
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