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License Agreement on scientific materials use.
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FEATURES OF INNOVATIVE PRODUCTION DISTRIBUTION
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Elena Aleksandrovna Rubanik
Mordovia State University
Elena Gennad'evna Shcherbakova
Mordovia State University
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Submitted:
January 16, 2014
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Abstract.
This article reveals the distribution peculiarities of innovative products, which include not only goods but also technological, managerial and economic processes. The authors focus their attention on distinction between innovations distribution in industrial sector and retailing, as well as describe differences in the organization of sales and advertising for this production.
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Key words and phrases:
сбыт
инновации
продажи
промышленный маркетинг
потребительский маркетинг
distribution
innovations
sales
industrial marketing
consumer goods marketing
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References:
- Основные принципы реализации успешных инноваций [Электронный ресурс]. URL: http://www.elitarium.ru/ 2011/08/10/principy_realizacii_innovacijj.html (дата обращения: 10.08.2011).
- Стерхова С. А. Инновационный продукт: инструменты маркетинга: учеб. пособие. М.: Издательство «Дело» АНХ, 2010. 296 с.
- Everett M. R. Diffusion of Innovations. N. Y.: Free Press, 1962.
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