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ISSUE:    Almanac of Modern Science and Education. 2014. Issue 9
COLLECTION:    Economic Sciences

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THE CHINESE SOCIAL NETWORK SINA WEIBO AS PLATFORM FOR PROMOTION OF UNIVERSITY EDUCATIONAL SERVICES AMONG ENTRANTS FROM CHINA (BY THE EXAMPLE OF TOMSK STATE UNIVERSITY)

Irina Viktorovna GUZHOVA
National Research Tomsk State University

Anastasiya Aleksandrovna SHUN'KINA
National Research Tomsk State University
Submitted: August 20, 2014
Abstract. The article illustrates the possibilities of using social networks platforms in the Internet to solve the problems of increasing the academic mobility of the Russian universities with communication tools. The substantiation of social networks relevance as a channel of communication with the audience of foreign entrants is represented. The paper describes the experience of creating the account of Tomsk State University in the Chinese social network “Sina Weibo” to promote educational services among students in China.
Key words and phrases:
повышение академической мобильности
продвижение университета
маркетинговые коммуникации в Интернет
социальные сети как канал коммуникации
китайские абитуриенты как целевая аудитория
increase in academic mobility
university promotion
marketing communications in Internet
social networks as communication channel
the Chinese entrants as target audience
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References:
  1. Аккаунт Национального исследовательского Томского государственного университета в социальной сети Sina Weibo [Электронный ресурс]. URL: http://weibo.com/5052309266 (дата обращения: 24.06.2014).
  2. Китай занял первое место в мире по числу отправляющихся ежегодно на учебу за границу граждан [Электронный ресурс]. URL: http://russian.people.com.cn/31517/7951840.html (дата обращения: 15.02.2014).
  3. Шевченко Д. А. Интернет-маркетинг в вузах [Электронный ресурс]. URL: http://kafmr.rggu.ru/ index.php?s=file_download&id=486 (дата обращения: 15.04.2014).
  4. Maximize Your Brand Power with Weibo [Электронный ресурс]. URL: http://hk.weibo.com/download/ corp_weibo_eng_130510.pdf (дата обращения: 18.04.2014).
  5. Sina Weibo for Your Business: Getting Started [Электронный ресурс]. URL: http://www.slideshare.net/ LATMultilingual/sina-weibo-for-your-business-getting-started (дата обращения: 15.03.2014).
  6. Universities Increasingly Use Weibo Social Media to Reach China Students [Электронный ресурс]. URL: http://www.universityworldnews.com/article.php?story=20130111112335850 (дата обращения: 15.03.2014).
  7. 7 Steps to Better Corporate Reputation, Crisis Preparedness and Digital Communications in China [Электронный ресурс]. URL: http://www.slideshare.net/bmasia/bursonmarsteller-asiapacific-china-social-media-strategy-guidebook-weibo-2012 (дата обращения: 15.03.2014).
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