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License Agreement on scientific materials use.
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THE ROLE OF POLITICAL DIRECTIONS IN THE STEREOTYPING PROCESS OF MASS CONSCIOUSNESS
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Aleksey Aleksandrovich Voat
Yaroslavl State University
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Submitted:
April 20, 2010
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Abstract.
The article is devoted to the study of the notions political direction and stereotype in the modern system of scientific knowledge and to the process of mass consciousness transformation under the influence of the given instruments. The new possibilities of the use of modern manipulation techniques in the process of social control are analyzed. The role of mass media and political advertisement in the process of stereotype formation and mass directions is considered in the article.
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Key words and phrases:
политическая реклама
установка
массовое сознание
масс-медиа
трансформация
коллективное бессознательное
стереотип
трансформация сознания
PR
манипулирование
реклама
political advertisement
direction
mass consciousness
mass media
transformation
collective unconscious
stereotype
transformation of consciousness
manipulation
advertisement
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References:
- Евгеньева Т. В. Установки и стереотипы массового сознания. М.: Элитариум, 2005.
- Семендяева О. Ю. Эффект стереотипизации. Реклама: внушение и манипуляция. М.: БАРХАР-М, 2001.
- Унадзе Д. Н. Психология установки. СПб.: Питер, 2001. 414 с.
- Lippman W. Public оpinion. New York: The Free Press, 1965.
- O'Hara R. Media for million. N.Y., 1969.
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