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License Agreement on scientific materials use.
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REGION IMAGE IN SOCIAL-CULTURAL COMMUNICATION: FORMATION AND TRANSLATION FEATURES (BY THE EXAMPLE OF CHELYABINSK REGION)
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Aliya Anuvarovna Dobrikova
South-Ural State University
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Submitted:
August 10, 2011
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Abstract.
The author considers the processes of the creation and translation of region image from the point of view of information-semiotic approach and pays special attention to the values on which region image is based which is translated in social-cultural communication. The initiators of a region image creation and its target audiences are analyzed by the example of Chelyabinsk region. The author researches the messages and channels involved in the process of region image translation and considers feedback forms.
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Key words and phrases:
имидж
имидж региона
формирование и трансляция имиджа региона
социокультурная коммуникация региона
ценности
региональная культура
image
region image
region image formation and translation
region social-cultural communication
values
regional culture
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References:
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- Кирюнин А. Е. Имидж региона как интериоризация культуры. М.: Книжный дом «Университет», 2000. 144 с.
- Культурология: XX век: энциклопедия. СПб.: Университетская книга, 1998. Т. 1. 447 с.
- Лотман Ю. М. История и типология русской культуры. СПб.: Искусство - СПб, 2002. 768 с.
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