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Abstract.
The author reveals the reasons, essence and consequences of women magazine reading influence on women's temper, pays special attention to the analysis of the transformation of South-Eastern Asia women's patriarchal views about home, education, career, family, men into emancipated and liberal ones and concludes that the process of international women magazines reading contributes not only to a new woman image formation, but to the creation of new way of life, new forms of everyday routine organization and women's life activity in South-Eastern Asia.
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