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CULTUROLOGICAL AND PSYCHOLOGICAL ASPECTS OF WOMEN-SMOKERS’ IMAGE PERCEPTION
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Natal'ya Andreevna Zinov'eva
Udmurt State University
Oksana Vyacheslavovna Kozhevnikova
Udmurt State University
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Submitted:
May 23, 2013
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Abstract.
The authors describe the results of an empirical research devoted to women-smokers’ image perception specificity represented in printed and electronic media in connection with the gender features of male and female sex recipients, pay attention to the psychological features of the recipients – men and women – depending on the degree of their masculine/feminine traits intensity, and analyze the differences in the perception (the degree of attractiveness) of women-smokers’ images by masculine, androgynous and feminine men.
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Key words and phrases:
репрезентация
образ
образ курящей женщины
гендер
феминность
маскулинность
андрогинность
representation
image
woman-smoker’s image
gender
femininity
masculinity
androgyny
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References:
- Кафтанджиев Х. Образ женщины в рекламе. М.: РИП-Холдинг, 2007. 232 с.
- Чуркина Н. А. Маскулинизация феминности как адаптационная стратегия // Исторические, философские, политические и юридические науки, культурология и искусствоведение. Вопросы теории и практики. Тамбов: Грамота, 2013. № 3 (29): в 2-х ч. Ч. I. C. 199-202.
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