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SOCIAL IDENTITY IN CONDITIONS OF SOCIETY VIRTUALIZATION BY THE EXAMPLE OF SUBCULTURE OF HIPSTERS
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Mikhail Yur'evich Kuznetsov
Southern Federal University
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Submitted:
February 1, 2015
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Abstract.
The article is devoted to the study of the virtualization of modern sociocultural space and changes taking place in the structure and form of the existence of social communities and groups. For clarity this problem is considered by the example of the youth subculture of modern hipsters. Great attention is paid to the destruction of collective values and to the issue of lessening social identity role in the process of human socialization in modern society.
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Key words and phrases:
молодежные субкультуры
социокультурное пространство
виртуализация
социальная идентичность
хипстеры
youth subcultures
sociocultural space
virtualization
social identity
hipsters
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References:
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