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License Agreement on scientific materials use.
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MODELS OF THE DEVELOPMENT OF SOCIAL COMMUNICATION: PHILOSOPHICAL-METHODOLOGICAL ANALYSIS
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Andrei Aleksandrovich Gruzdev
Siberian Federal University
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Submitted:
October 1, 2017
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Abstract.
In this article the main models of the development of social communication are analyzed. It is shown that social communication is an integrated system that is formed under the influence of its basic elements: instrumental, system and activity. It is substantiated that the main methodological approaches to the study of social communication focus their attention on one of its elements, ignoring the others. A model of the development of social communication, taking into account the interaction of all elements of the communicative system, is presented.
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Key words and phrases:
социальная коммуникация
теория строительства ниш
развитие социальной коммуникации
теория коммуникации
модели социальной коммуникации
social communication
theory of niche construction
development of social communication
communication theory
models of social communication
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References:
- Бикертон Д. Язык Адама: как люди создали язык, как язык создал людей. М.: Языки славянских культур, 2012. 336 с.
- Маклюэн Г. М. Галактика Гутенберга: сотворение человека печатной культуры. Киев: Ника-Центр, 2003. 432 с.
- Aunger R. Human Communication as Niche Construction // Pattern and Process in Cultural Evolution / ed. by Stephen Shennan. Berkley: University of California Press, 2009. P. 33-44.
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