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License Agreement on scientific materials use.
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THE ROLE OF TELEVISION IN MAN’S LIFE
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Retracted:
March 5, 2018
The article is retracted on the author's request.
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Irina Aleksandrovna Akimova
Bauman Moscow State Technical University
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Submitted:
October 1, 2017
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Abstract.
This article is devoted to the analysis of television as the main means of mass media having its own specificity. Modern television, conceived as a means of democratization of the society and the possibility of increasing its educational and cultural level, turned out to be able to generate new sociocultural “media” reality. Television is able to influence insensibly a person’s perception of the surrounding reality and to formulate attitudes and opinions about the social world.
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Key words and phrases:
массовая коммуникация
телевидение как коммуникация
телевидение и социализация
домашняя культура
медийная реальность
культивация убеждений
mass communication
television as communication
television and socialization
domestic culture
media reality
cultivation of beliefs
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References:
- Винтерхофф-Шпурк П. Медиапсихология. Основные принципы. 2-е изд-е, испр., перераб. и доп. / пер. с нем. А. В. Коченгина, О. А. Шипиловой. Харьков: Гуманитарный центр, 2016. 268 с.
- Вспоминая Маршалла Маклюэна [Электронный ресурс]. URL: http://www.mcluhan.ru/articles/vspominaya-marshalla-makluena/ (дата обращения: 21.07.2017).
- Интернет против телевидения: битва продолжается [Электронный ресурс] // Всероссийский центр изучения общественного мнения. Пресс-выпуск № 3367 от 03.05.2017. URL: https://wciom.ru/index.php?id=236&uid=116190 (дата обращения: 21.07.2017).
- Gerbner G., Gross L., Morgan M., Signorelli N. Living with Television: The Dynamics of Cultivation Process // Perspectives on Media Effects / ed. by J. Bryant, D. Zillman. Hillsdale, N. J.: Erlbaum, 1986. Р. 17-40.
- Willifms R. Television. Technology and Cultural Form. Hannover - L., 1992. 234 p.
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