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License Agreement on scientific materials use.
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The strategy for enhancing the expressiveness of models on camera
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Karinakhan Khalmetova
Almaty, Kazakhstan
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Submitted:
July 4, 2025
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Abstract.
The aim of this study is to develop an original strategy for enhancing the on-screen expressiveness of models within the context of the modern media environment. Based on an analysis of theoretical sources and practical experience, a structured methodology has been proposed, encompassing components such as visual behavior, facial expressions, body language, gestures, camera work, and emotional conveyance of the image. The novelty of this approach lies in its interdisciplinary nature, integrating elements of acting training, visual rhetoric, and bodily awareness. The results obtained enable the adaptation of this strategy for use in filming, competitions, television, digital media, as well as in educational and mentoring programs for model training.
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Key words and phrases:
модель
визуальная выразительность
визуальное воздействие
визуальная идентичность
авторская методика
model
visual expressiveness
visual impact
visual identity
original methodology
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