Pan-Art Pedagogy. Theory & Practice Philology. Theory & Practice Manuscript

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ISSUE:    Philology. Theory & Practice. 2010. Issue 1-2
COLLECTION:    Philological Sciences

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EXPRESSIVE PHU (PHRASEOLOGICAL UNITS) WITH THE WORD "CARDS" IN COMMUNICATIVE-PRAGMATIC PERSPECTIVE (ON THE MATERIAL OF THE FRENCH PRESS)

Yuliya Ivanovna Mednikova
Volzhskiy Humanitarian Institute (Branch) of Volgograd University
Submitted: May 10, 2010
Abstract. In the article the cases of the usage of the phraseological units with the word cards in publicistic texts of the French mass-media oriented at different social groups of people are considered. These PhU are tackled as the means helping to realize the preliminary determined author's communicative-pragmatic goal thanks to their manipulative opportunities taking into consideration the edition social orientation.
Key words and phrases:
речевое воздействие
манипуляция сознанием
экспрессивные языковые средства
социальная ориентация
эмоциональный уровень восприятия
speech influence
consciousness manipulation
expressive language means
social orientation
emotional level of perception
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References:
  1. Ковшова М. Л. Лингвистический анализ текста (речевая манипуляция) // Вестник Московского ун-та. 2009. Сер. 19. № 1.
  2. Олянич А. В. Презентационная теория дискурса. Волгоград: Парадигма, 2004.
  3. Чернявская В. Е. Дискурс власти и власть дискурса: проблемы речевого воздействия. М.: Флинта; Наука, 2006.
  4. Шейгал Е. И. Семиотика политического дискурса. Волгоград: Перемена, 2000.
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