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License Agreement on scientific materials use.
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L. HJELMSLEV’S THEORY APPLICATION TO ICONOTEXTS STUDY (BY MATERIAL OF PERFUME ADVERTISING IN FRENCH AS COMPARED WITH RUSSIAN)
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Polina Leonidovna Gorelik
Chelyabinsk State Medical Academy
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Submitted:
December 17, 2012
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Abstract.
The author suggests the methodology of iconotexts research as syncretic semiotic systems on the basis of L. Hjelmslev’s conception of the comparison of the plane of expression of one and the same meaning in different languages, and as a result of this methodology application for the study of print advertising comes to the conclusion about iconotext properties and the features of meaning expression with the help of text and visual image.
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Key words and phrases:
семиотика
иконотекст
синкретичные семиотические системы
взаимодействие текста и образа
рекламный текст
semiotics
iconotext
syncretic semiotic systems
text and image interaction
advertising text
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References:
- Fontanille J. Métiers de la sémiotique. Limoges: Pulim, 1999. 203 p.
- Hjelmslev L. Prolégomènes à une théorie du langage. Paris: Les éditions de minuit, 1966. 177 p.
- Nerlich M. Qu’est-ce qu’un iconotexte? Réflections sur le rapport texte-image dans «La femme se découvre» d’Eveline Sinnassamy // Iconotextes. Paris: Ed. A. Montandon, 1990. P. 255-303.
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