|
License Agreement on scientific materials use.
|
BLEND-MODELS OF VERBAL TRADEMARKS
|
Natal'ya Aleksandrovna Stadul'skaya
Pyatigorsk State Linguistic University
|
|
Submitted:
July 31, 2013
|
|
Abstract.
The author for the first time provides the description and classification of blend models of verbal trademarks in terms of cognitive linguistics, describes blending as one of the important ways of word formation, ascertains its linguistic and cognitive nature, shows that occurring blends are often based on the semantics of a word-donor in order to give an idea of the described phenomenon by means of a formed blend, and tells that the relevance of such blend-model is confirmed by the growing recurrence of its use in modern brand-naming.
|
Key words and phrases:
когнитивная лингвистика
бренд-нейминг
когнитивная модель
блендинг
cognitive linguistics
brand naming
cognitive model
blending
|
|
Open
the whole article in PDF format. Free PDF-files viewer can be downloaded here.
|
|
References:
- Жлуктенко Ю. А. Английские неологизмы. Киев: Наукова думка, 1983. 110 с.
- Скребцова Т. Г. Языковые бленды в теории концептуальной интеграции Ж. Фоконье и М. Тернера // Respectus philologicus. Vilniaus universiteto, 2002. № 2 (7). С. 137-142.
- Стадульская Н. А. Классификация номинативных единиц, объединенных под общим термином «фармацевтическое рекламное имя» // Альманах современной науки и образования. Тамбов: Грамота, 2007. С. 209-211.
- Стадульская Н. А. Прагматонимы в свете когнитивных моделей // Известия учебных заведений. Поволжский регион. Гуманитарные науки. Пенза, 2010. № 2. С. 70-80.
- Algeo J. Blends, a Structural and Systematic View // American Speech. 1977. P. 47-64.
- BBC English Dictionary. Glasgow: Harper Collins Publishers, 1995. 1371 p.
- Collins Thesaurus. Glasgow: Harper Collins Publishers, 1995. 1070 p.
- Dunkling L. The Guinness Book of Names. London, 1989. 899 p.
- Kelly M. N. To “Brunch” or to “Brench”: Some Aspects of Blend Structure. Linguistics. N. Y., 1998. 586 p.
- Longman Lexicon of Contemporary English. Essex, England, 1981. 910 p.
- Webster’s New Dictionary. N. Y., 1990. 374 p.
|
|
