Pan-Art Pedagogy. Theory & Practice Philology. Theory & Practice Manuscript

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ISSUE:    Philology. Theory & Practice. 2013. Issue 11-1
COLLECTION:    Varia

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PERIPHERAL ZONES OF BUSINESS COMMUNICATION

Aleksandr Viktorovich Litvinov
Peoples’ Friendship University of Russia, Moscow

Viktoriya Vladislavovna Matyushenko
Peoples’ Friendship University of Russia, Moscow


Submitted: October 15, 2013
Abstract. The article considers the types of business-mediated communication, which are implemented with the help of virtual technological channels: the mass media and the Internet. The authors analyze the main features of this communication type by the example of the English-language business internet discourse. Particular attention is paid to the notion of hypertextuality as a certain way of data placing, request and acquisition.
Key words and phrases:
деловая коммуникация
каналы коммуникации
нормы общения
гипертекст
глобальность общения
business communication
communication channels
standards of communication
hypertext
communication globality
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