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License Agreement on scientific materials use.
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ROLE OF COGNITIVE MECHANISMS IN CREATING HUMOROUS EFFECT
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Irina Stanislavovna Martynenko
Pyatigorsk State University
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Submitted:
September 12, 2014
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Abstract.
This article attempts to summarize the cognitive approaches to the study of humor and to describe the mechanisms of creating a humorous effect. The author concludes that such mental structures as scripts and schemes involved in the process of jokes interpretation are part of the process of conceptual integration that is activated by certain language means in the introductory spaces along with other elements.
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Key words and phrases:
юмор
концептуальная интеграция
скрипт
схема
когнитивный сдвиг
humor
conceptual integration
script
scheme
cognitive shift
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References:
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