Pan-Art Pedagogy. Theory & Practice Philology. Theory & Practice Manuscript

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ISSUE:    Philology. Theory & Practice. 2015. Issue 8-2
COLLECTION:    Philological Sciences

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LINGUISTIC PECULIARITIES OF THE COMMUNICATIVE ORGANIZATION OF THE TEXTS OF THE GERMAN POLITICAL ADVERTISING

Lyudmila Nikolaevna Kuznetsova
National Research Ogarev Mordovia State University

Svetlana Vasil'evna Bespalova
National Research Ogarev Mordovia State University

Liliya Vasil'evna Vereshchagina
National Research Ogarev Mordovia State University
Submitted: June 20, 2015
Abstract. The research aims to describe linguo-stylistic peculiarities of the communicative organization of the texts of the German political advertising. The basic purpose of the texts of such genre is the emotional and visual influence on the conscience and behaviour of the voters during the elections. In this connection the authors examine a set of linguo-stylistic means used for the most efficient influence on the audience by the material of the small genre texts such as political posters and leaflets.
Key words and phrases:
коммуникативная организация текста
стилистические фигуры и приемы
фигуры количества и качества
экспрессивность и эмоциональность текста
политические плакаты и листовки
communicative organization of text
stylistic figures and devices
figures of quantity and quality
expressiveness and emotiveness of text
political posters and leaflets
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