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LINGUOCULTURAL SPECIFICITY OF URBAN SIGNS
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Ol'ga Aleksandrovna Dmitrieva
Volgograd State Socio-Pedagogical University
Oksana Sergeevna Mironova
Volgograd State Socio-Pedagogical University
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Submitted:
November 30, 2015
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Abstract.
The article examines the question of approaches to studying an urban sign and a possible typology of classification of urban signs, presenting by themselves a special type of text. In this connection both linguistic and also extralinguistic peculiarities of constructing an urban sign are studied. Structural, content and functional characteristics of urban signs act as a core criteria. The author substantiates the emphasized criteria for constructing the classification by the frequency of enumerated features, and also their close interconnection.
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Key words and phrases:
городская надпись
жанр
классификация
реклама
граффити
шутка
лозунг
алгоритм
риторический вопрос
прецедентность
urban sign
genre
classification
advertisement
graffiti
joke
slogan
algorithm
rhetorical question
precedency
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References:
- Дмитриева О. А. Культурно-языковые характеристики пословиц и афоризмов (на материале французского и русского языков): дисс. … к. филол. н. Волгоград, 1997. 189 с.
- http://www.adme.ru/zhizn-marazmy/ashipki-v-reklame-185805/ (дата обращения: 19.08.2015).
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