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License Agreement on scientific materials use.
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MODERN INSTITUTION OF HIGHER EDUCATION IN THE MEDIA SPACE: TOOLS AND OPTIMIZATION
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Sof'ya Petrovna Suvorova
Lomonosov Moscow State University
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Submitted:
January 1, 2016
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Abstract.
The article contains the main results of a content-analytical study, the aim of which has been to give an idea about a current state and the peculiarities of illustrating the principal aspects of the activity of the Russian universities by the example of one of the leading institutions of higher education National University of Science and Technology “MISiS” in various kinds of mass media, having defined quantitative and qualitative characteristics of materials about the university in the general media-content of the Russian mass media.
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Key words and phrases:
вуз
медиапространство
СМИ
контент-анализ
наука
коммуникации
institution of higher education
media space
mass media
content analysis
science
communications
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References:
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- Дзялошинский И. М., Дзялошинская М. И. Современные концепции периодических изданий. М., 2010. 344 с.
- Исследование коммуникационных практик научно-образовательных организаций РФ / Агентство SPN Communications по заказу РВК. М., 2014. 434 с.
- Телевидение: предпочтения зрителей [Электронный ресурс] // ФОМ. 2015. URL: http://fom.ru/SMI-i-internet/12214 (дата обращения: 29.11.2015).
- Формула научного PR / Агентство SPN Communications по заказу РВК. М., 2014. 148 с.
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