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License Agreement on scientific materials use.
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THE ROLE OF THE VERBAL COMPONENT IN COMMUNICATIVE GOAL REALIZATION OF MALE SPORTS ADVERTISING IN ENGLISH-LANGUAGE MAGAZINES
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Tat'yana Aleksandrovna Mel'nichuk
M.K. Ammosov North-Eastern Federal University
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Submitted:
January 1, 2018
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Abstract.
The research is devoted to the identification of the peculiarities of using verbal means in the structurally-semantic organization of male advertising of sports goods in English. The creolized text of magazine sports advertising has a number of genre, pragmatic and structural differences from other types of a creolized advertising text. The article describes the specificity of sports advertising aimed at the male audience at the language level (lexical, syntactic, semantic characteristics).
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Key words and phrases:
креолизованный текст
рекламный дискурс
спортивная реклама
гендер
вербальный компонент
невербальный компонент
creolized text
advertising discourse
sports advertising
gender
verbal component
non-verbal component
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