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License Agreement on scientific materials use.
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Euphemisation of English-Language Gastronomic Discourse
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Guzel Agzamovna Vildanova
Kazan Innovative University named after V. G. Timiryasov
Natalia Matilde Bertuol
Kazan Innovative University named after V. G. Timiryasov
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Submitted:
January 31, 2023
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Abstract.
The aim of the research is to determine the specifics of euphemisation in contemporary English-language gastronomic discourse. Scientific novelty of the research lies in studying the insufficiently explored euphemisation sphere and revealing the current trends in gastronomic linguistic culture. The authors ana-lyse such motives for the euphemistic renaming of gluttonyms as taboos, political ideology, political cor-rectness and the concept of ecological awareness. The research findings have shown that euphemisation due to social, religious or cultural taboos is a permanently relevant incentive for gastronomic neologisms creation. The practice of the political renaming of English-language gluttonyms reflects the latest changes
in political views and is explored in terms of cancel culture. It has been found that euphemisation within
the framework of political correctness dictates a variety of restrictions, from replacing discriminatory racist and sexist nominations to banning products recognised as environmentally unfriendly, unhealthy, inhumane to animals and contributing to climate change.
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Key words and phrases:
эвфемизация
гастрономический дискурс
политическая корректность
табу
экологическая осознанность
euphemisation
gastronomic discourse
political correctness
taboo
ecological awareness
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Русский
