Pan-Art Pedagogy. Theory & Practice Philology. Theory & Practice Manuscript

Archive of Scientific Articles

ISSUE:    Philology. Theory & Practice. 2025. Volume 18. Issue 5
COLLECTION:    Germanic Languages

All issues

License Agreement on scientific materials use.

Gender stereotypes parameters in English-language media

Elena Aleksandrovna Babenkova
National Research Mordovia State University, Saransk

Ekaterina Andreevna Vasilkina
National Research Mordovia State University, Saransk

Mariia Nikolaevna Mishina
National Research Mordovia State University, Saransk
Submitted: May 26, 2025
Abstract. The study aims to identify ways to explicate gender roles and stereotypes of the femininity category in the media and print media as well as their impact on English-speaking society and culture. The article examines the ways in which linguistic tools form and reproduce existing gender stereotypes in the headlines and texts of the English-language media. The main focus of the research is on the ways in which the category of femininity is represented and the evolution of a woman image in an English-language publicist text. The traditional interpretation of this category in linguistic genderology meant mainly the presence of a pronounced labeling of the female image, and its subordination to the male structure of society. At the same time, the practical linguistic material of the last decade shows a clear tendency towards neutralizing gender differences in the categories of femininity and masculinity. The scientific novelty of the study is to describe the evolution of this phenomenon, which seems very relevant due to the lack of a diachronic research fulfilled on such vast material. It is especially important considering the social nature of the gender category and its dynamic structure. As a result, it is emphasized that the media not only support established ideas about gender roles, but also contribute to the emergence of new gender images determined by the socio-historical parameters of society. The diachronic analysis showed a clear semantic evolution of gender-labeled categories in the English-speaking linguistic consciousness, reflected in the information media space.
Key words and phrases:
экспликация стереотипов фемининности
гендерно-маркированные категории
эволюция гендерных образов
англоязычные средства массовой информации
интерпретация категории фемининности
femininity stereotypes explication
gender-labeled categories
gender images evolution
English-language mass media
femininity category interpretation
Reader Open the whole article in PDF format. Free PDF-files viewer can be downloaded here.
References:
  1. Бурукина О. А. Личность переводчика в контексте гендерных исследований // Гендер: язык, культура, коммуникация: материалы Первой международной конференции. М.: Изд-во МГЛУ, 1999.
  2. Кирилина А. В. Гендер и гендерная лингвистика на рубеже третьего тысячелетия // Вопросы психолингвистики. 2021. № 3 (49).
  3. Литвяк О. В., Скрипичникова Н. С. Гендерные стереотипы в современном рекламном тексте // Современное педагогическое образование. 2022. № 8.
  4. Bem S. Gender schema theory: a cognitive account of sex typing // Psychological Review. 1981. Vol. 88. № 4.
  5. Cherry K. Gender Schema Theory and Roles in Culture. 2023. https://www.verywellmind.com/what-is-gender-schema-theory-2795205
  6. Ching Y. L. The Role of Women in 1950s America: Conformity or Change? 2024. https://www.thecollector.com/women-role-1950-america/
  7. Park K. The impact of the use of social media on women and girls // Ging D., McGrath C., Murphy S. Publications Office of the European Union. 2023. https://op.europa.eu/en/publication-detail/-/publication/3e292570-c48d-11ed-a05c-01aa75ed71a1/language-en
  8. Park S. Flapper Fashion in the Context of Cultural Changes of America in the 1920s. 2014. https://academicworks.cuny.edu/cgi/viewcontent.cgi?article=1262&context=gc_etds
  9. Rocha M. C. Militant Feminism and the Women of the Weather Underground Organization. 2014. https://repository.lsu.edu/gradschool_dissertations/940/2014
  10. Xuan A. The Media Representation of Female Images in the New Media Era Taking the Female Talents of Douyin as an Example // Proceedings of the 8th International Conference on Humanities and Social Science Research. 2022. Vol. 664.
All issues


© 2006-2025 GRAMOTA Publishing