Realization of the socio-cultural component in an audiovisual text (based on the material of an animated series)

Archive of Scientific Articles

ISSUE:

Philology. Theory & Practice. 2025. Volume 18. Issue 10

COLLECTION:

Theory of Language

All issues

Abstract. The aim of the research is to identify the specifics of implementing the socio-cultural component in an audiovisual text. The analysis is carried out using the material from the episodes “The Wolf and the Seven Young Goats”, “The Magic Swan Geese”, and “The Fox and the Hare” from the animated series “Masha and the Bear”. The study considers the socio-cultural component in an audiovisual text as a set of concepts reflecting the system of cultural and social values of a society at verbal and non-verbal levels. The article identifies and classifies audiovisual text units containing the socio-cultural component according to developed criteria, analyzes them, and reveals the features of the synchronous functioning of audiovisual text units containing the socio-cultural component at verbal and non-verbal levels. The scientific novelty of the research lies in developing an algorithm for a comprehensive analysis of audiovisual text units with the socio-cultural component at verbal and non-verbal levels, which has systematized and ordered the approach to studying socio-cultural aspects in animated series. As a result of the research, it was found that the animated series acts as a translator of the socio-cultural component. It was revealed that at the verbal level, the socio-cultural component is realized through the use of idioms, everyday realities, folk songs, and their discursive adaptation. The transmission of the socio-cultural component at the non-verbal level is carried out through the visualization of everyday realities (traditional Russian clothing, elements of Russian everyday life, food); realities of the natural world; characters’ facial expressions and gestures; symbolism presented in the form of images. The results of a comprehensive analysis of the socio-cultural component at verbal and non-verbal levels allowed us to identify the following features of its implementation: the use of everyday realities representing housing, property, clothing, food, and drinks; mythological, onomastic, and associative realities. A separate category was identified for the socio-cultural component transmitted through fairy tales by using the speech constructs of Russian folk tales and zoonyms. It was revealed that the socio-cultural component is also realized in the animated series through the transmission of social roles.