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Abstract. The article is devoted to the study of the national costume as a phenomenon of practical and spiritual activity of the people on the basis of the socio-philosophical analysis of the Bashkirs’ traditional clothing. The folk costume as a form of public consciousness reflects the real worldview, it is capable of carrying personal, class, national and universal cultural values. In works of modern researchers, there is a tendency to regard the folk costume as a tool for national identity formation.
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Key words and phrases: традиционная национальная одежда, эстетический идеал, невербальный текст, символ, знак, самоидентификация, унификация культур, бренд, traditional national clothing, aesthetic ideal, non-verbal text, symbol, sign, self-identification, unification of cultures, brand
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References:
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- Kamalieva A. S. Problemy sokhraneniya bashkirskogo kostyuma // Natsional'nyi kostyum: iz proshlogo v budushchee: materialy nauchno-prakticheskoi konferentsii. Ufa: RITs BashGU, 2016. S. 73-77.
- Rakhmatullina Z. Ya. Natsional'nyi kostyum: filosofiya, ideologiya i estetika // Natsional'nyi kostyum: iz proshlogo v budushchee: materialy nauchno-prakticheskoi konferentsii. Ufa: RITs BashGU, 2016. S. 3-6.
- Shitova S. N. Bashkirskaya narodnaya odezhda. Ufa: Kitap, 1995. 240 s.
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Русский
