GRAMOTA Publishers suggests publishing your scientific articles in periodicals
Pedagogy. Issues of Theory and PracticePhilological Sciences. Issues of Theory and PracticeHistorical, Philosophical, Political and Law Sciences, Culturology and Study of Art. <br>Issues of Theory and Practice

Archive of Scientific Articles

SOURCE:   Almanac of Modern Science and Education. Tambov: Gramota, 2014. 3. P. 114-117. ISSN 1993-5552.
SCIENTIFIC AREA: Sociological Sciences
To Publish Article in the Journal | To show issue content | To show all articles in section | Subject Index

License Agreement on scientific materials use.

HIGHER EDUCATION INSTITUTES ADVERTISING CAMPAIGNS EFFICIENCY IN SENIOR PUPILS EVALUATION (BY MATERIALS OF EMPIRICAL STUDIES)

Makeeva Marina Evgen'evna
Novokuznetsk Institute (Branch) of Kemerovo State University


Abstract. The article presents the results of sociological researches aimed at identifying the main directions of higher education institutes advertising campaigns implementation. By means of the focus group method the effectiveness of higher education institutes advertising campaigns is analyzed from the positions of potential entrants. The results of these studies show the contradiction of higher education institutes real and ideal advertising campaigns in senior pupils evaluation.
Key words and phrases: , , , , , advertising, higher education system, senior pupils, choice of higher education institute, effective advertising campaigns.
Open the whole article in PDF format. Free PDF-files viewer can be downloaded here.

 

References:
  1. Antonov S. N. Sotsiologiya reklamy. SPb.: Intersotsis, 2006. 164 s.
  2. Bazhutkin D. G. Effektivnost' reklamy na rynke obrazovatel'nykh uslug // Innovatsii i investitsii. 2009. 2. S. 71-74.
  3. Bebenina E. V. Sovremennye metody marketingovoi bor'by za abiturienta // Alma mater (Vestnik vysshei shkoly). 2011. 11. S. 68-71.
  4. Gugnina E. V. Ispol'zovanie marketingovykh kommunikatsii v deyatel'nosti vuza po prodvizheniyu obrazovatel'nykh uslug // Sovremennye problemy nauki i obrazovaniya. 2010. 5. S. 60-62.
  5. Kozhanovskaya T. V. Sotsial'no-psikhologicheskie parametry reklamy na rynke obrazovatel'nykh uslug // Sotsiologiya obrazovaniya. 2011. 8. S. 54-65.
  6. Ryazanova N. Yu. Rol' reklamy obrazovatel'nykh uslug v sisteme sotsial'nogo reklamirovaniya // Sotsiologiya obrazovaniya. 2008. 11. S. 60-68.

To Publish Article in the Journal | To show issue content | To show all articles in section | Subject Index

2006-2017 GRAMOTA Publishers

site development and search engine optimization: krav.ru