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SOURCE:   Philological Sciences. Issues of Theory and Practice. Tambov: Gramota, 2011. № 3. P. 94-96. ISSN 1997-2911.
SCIENTIFIC AREA: Philological Sciences
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GROUP MYTHS AS THE MEANS OF MANIPULATING PUBLIC CONSCIOUSNESS IN THE TEXTS OF FRENCH MASS-MEDIA (SOCIAL-LINGUISTIC ASPECT)

Mednikova Yuliya Ivanovna
Volzhsk Classical Institute (Branch) of Volgograd State University


Abstract. The author considers the persuasive potential of the lexical units having the markers one's and somebody else's and shows by concrete examples how their pragmatic meaning and manipulative opportunities are enhanced among corresponding words-actualizers and with the support of social context.
Key words and phrases: речевое воздействие на воспринимающее сознание, групповые мифы, социальная власть, персуазивность, манипулирование сознанием, совокупный социальный объект воздействия, язык СМИ, speech influence on perceiving consciousness, group myths, social power, persuasiveness, manipulating consciousness, total social object of influence, language of mass-media.
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