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SOURCE:   Philological Sciences. Issues of Theory and Practice. Tambov: Gramota, 2014. № 6. Part 2. P. 65-69. ISSN 1997-2911.
SCIENTIFIC AREA: Philological Sciences
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THE COMMUNICATIVE AND PRAGMATIC MEANS OF SELF-REPRESENTATION REALIZATION IN THE DYNAMIC ASPECT (BY THE MATERIAL OF JOB VACANCY ADVERTISEMENTS)

Ivanova Ol'ga Ivanovna
Volgograd State University


Abstract. The article is devoted to the study of self-representation strategy in British job vacancy advertisements in the diachronic aspect (the end of the XIX century - the beginning of the XXI century). The goal of the work is to reveal the tactics diachronic changes which realize the self-representation strategy in the job vacancy advertisements. On the basis of the research the author singles out the main tactics, describes their characteristics, analyzes the changes in the pragmatic-communicative nature of self-representation, draws a conclusion about the reasons of changes.
Key words and phrases: деловой дискурс, рекламный дискурс, коммуникативная стратегия, коммуникативная тактика, самопрезентация, адресант, объявление о приёме на работу, диахрония, business discourse, advertising discourse, communicative strategy, communicative tactics, self-representation, addresser, job vacancy advertisement, diachrony.
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