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SOURCE:   Philological Sciences. Issues of Theory and Practice. Tambov: Gramota, 2017. № 8. Part 1. P. 135-137. ISSN 1997-2911.
SCIENTIFIC AREA: Philological Sciences
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THE PROFESSIONALLY ORIENTED RHETORIC IN THE CONTEXT OF THE FORMATION OF SPECIALIST’S LINGUISTIC PERSONALITY

Suleimanova Al'mira Kamilovna, Nurlygayanova Svetlana Nazyfovna
Ufa State Petroleum Technological University


Abstract. At the present stage of the development of the Russian society the art of "speaking eloquently" is one of the important indicators of the professionalism of a working person, and therefore the development of a wide range of skills and abilities of public statement is recognized as a significant factor in the formation of the linguistic personality of the future specialist. The article deals with the modern approach to the rhetoric teaching in a higher education establishment, when the training of the linguistic personality focuses on the ability to create oral and written speech works, and to use effectively various speech means in order to influence the addressee of the speech.
Key words and phrases: основы ораторского искусства, красноречие, языковая личность, коммуникативно-деятельностный подход, речевая деятельность, профессионально ориентированная риторика, публичное выступление, basics of oratorical skill, eloquence, linguistic personality, communicative-activity approach, speech activity, professionally oriented rhetoric, public speaking.
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References:
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