FUNCTIONAL ASPECT OF SPEECH ETIQUETTE IN THE ADMINISTRATIVE SPHERE OF THE INTERNET COMMUNICATION
Putilina Lyudmila Vasil'evna, Mel'nikov Vladimir Igorevich
Orenburg State University
Submitted: 09.06.2018
Abstract. The article is devoted to the revelation of the peculiarities of the speech etiquette formulae functioning in the administrative sphere of the modern Internet communication. The authors present the notions of the Internet dialogue and speech etiquette, point out the main functions of speech etiquette, and identify the quantitative and qualitative characteristics of the speech etiquette formulae realized in the Internet communication. It is ascertained that in the Internet dialogues of administrative orientation, speech etiquette more often fulfils social-regulating and phatic functions, less often - emotional and modal ones.
Key words and phrases: интернет-диалог, формулы речевого этикета, вежливость, тематическая группа, функция, Internet dialogue, formulae of speech etiquette, politeness, thematic group, function
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