Historical, Philosophical, Political and Law Sciences, Culturology and Study of Art. Issues of Theory and Practice. Tambov: Gramota, 2012. № 11. Part 1. P. 122-125.
Loiko Ol'ga Timofeevna
National Research Tomsk Polytechnic University
Abstract. The author researches sign as the way to transfer the content of social memory, considers the possible oppositions of the ratios sign - designate, reveals the ratios arising between signs, and analyzes the examples of a sign content distortion, which leads to the false interpretation of social memory content.
Key words and phrases: знак, социальная память, семиосфера, sign, social memory, semiosphere
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