Historical, Philosophical, Political and Law Sciences, Culturology and Study of Art. Issues of Theory and Practice. Tambov: Gramota, 2012. № 11. Part 2. P. 61-66.
Glazkova Svetlana Alekseevna
St. Petersburg State University
Abstract. The author considers the features of newQR-codes communicative technology, its potential and the specificity of application in mobile communication, pays special attention to the phenomenon of augmented reality arising in the situation of modern telecommunication technologies application and its specificity in mobile communicative space, and analyzes the factors that contribute to the introduction of augmented reality communicative technologies, in particularQR-codes technology, in everyday social practices.
Key words and phrases:QR-коды, дополненная реальность, мобильная коммуникация, коммуникативная технология, маркетинговый канал, QR-codes, augmented reality, mobile communication, communicative technology, marketing channel
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