Historical, Philosophical, Political and Law Sciences, Culturology and Study of Art. Issues of Theory and Practice. Tambov: Gramota, 2012. № 7. Part 1. P. 30-35.
DESCRIPTION OF SUITS FASHIONABLE MODELS TRANSLATION MECHANISMS WITHIN THE USSR IN THE 1950-1960S
Vinichenko Irina Vladimirovna, Revyakina Ol'ga Vladimirovna, Tishchenko Ele
Omsk State Institute of Service
Abstract. The authors consider the correlation between the official and unofficial mechanisms of suits fashionable models translation in the post-Stalin USSR, tend to determine the balance between independence and standard of person's appearance in soviet society, pay attention to the mechanism of popularizing the officially approved soviet style in fashion through mass media, and substantiate that the topicality of the article is related to the necessity to work out the new strategies of translating cultural-aesthetic models under modern conditions considering historical experience.
Key words and phrases: советская мода, культурно-эстетические образцы, механизмы трансляции, средства массовой коммуникации, модные предпочтения советских граждан, soviet fashion, cultural-aesthetic models, translation mechanisms, mass media, soviet people's fashion preferences
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