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SOURCE:   Historical, Philosophical, Political and Law Sciences, Culturology and Study of Art.
Issues of Theory and Practice
. Tambov: Gramota, 2014. № 5. Part 1. P. 165-167. ISSN 1997-292X.
SCIENTIFIC AREA: Philosophical Sciences
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Rakhmatullina Zugura Yaganurovna, Maslovskaya Azaliya Damirovna
Bashkir State University

Abstract. The article is devoted to the investigation of fashion as a sociocultural phenomenon actualizing under the conditions of postmodernism, manifesting itself in various spheres of human activity and cultural space: the appearance, behaviour, communication, environment and creativity of the modern individual. The authors analyze the essence, originality, values of fashion, its interactions with cultural traditions and the specifics of functioning in the changeable world and human life.
Key words and phrases: мода, феномен, общество, ценность, социальный престиж, социальная культура, постмодернизм, духовные и культурные новации, fashion, phenomenon, society, value, social prestige, social culture, postmodernism, spiritual and cultural innovations.
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