|
License Agreement on scientific materials use.
|
THE ABSENCE OF THE PROSPECTS OF TRANSLATION DEVELOPMENT AS AN ART IN THE AGE OF THE MARKETING COMPANY
|
Sergei Vladimirovich Sakhnevich
Research Institute of Linguistics, Russian Academy of Sciences, Moscow
|
|
Submitted:
May 19, 2014
|
|
Abstract.
In the age of the marketing company the target consumer, needs of which must be satisfied, is in the centre of the theory of translation. The necessity for speed of translation, emphasis on grammar, the necessity for a simple transfer of the meaning of the text can be these needs. On the basis of consumers' needs, the typology of the text and translator's competences, concrete decisions are made to provide a client-oriented translation in accordance with the requirements of the age of the marketing company.
|
Key words and phrases:
клиентоориентированный перевод
клиентоориентированная теория перевода
перевод как искусство
эра маркетинговой компании
потребитель перевода
тормозить развитие
client-oriented translation
client-oriented theory of translation
translation as an art
age of the marketing company
consumer of translation
impede development
|
|
Open
the whole article in PDF format. Free PDF-files viewer can be downloaded here.
|
|
References:
- Марчук Ю. Н. Основы терминографии. М.: МГУ, 1992.
- Новиков А. М., Новиков Д. А. Методология. М.: СИНТЕГ, 2007. С. 39-45.
- Bell R. Translation and Translating: Theory and Practice. London - N. Y.: Longman, 1991.
- McCarthy E. J., Perreault W. D. Jr. Basic Marketing. Boston, Homewood: Irwin, 1990.
- Mounin G. Les problemes theoreques de la traduction. Paris, 1963.
- Newmark P. Approaches to Translation. London: Prentice Hall, 1988.
|
|
Русский
