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ISSUE:    Philology. Theory & Practice. 2025. Volume 18. Issue 1
COLLECTION:    Theory of Language

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The use of cognitive metaphor as a means of framing in the political discourse of the Republic of Tatarstan

Gulnara Firdavisovna Lutfullina
Kazan State Power Engineering University


Submitted: January 28, 2025
Abstract. The purpose of the study is to reveal the mechanisms of using cognitive metaphors through which language influences political thought, action and collective consciousness in the political discourse of the Republic of Tatarstan. The article describes and classifies the types of cognitive metaphors used in speeches by leading Tatar political leaders. The scientific novelty of the research lies in determining the role of cognitive metaphor as one of the basic components of the communicative and pragmatic concept of framing, in contrast to the traditional study of political metaphors by analogy with artistic ones. Cognitive metaphors are the means of realizing the concept of framing in the political discourse of the Republic of Tatarstan. As a result of the study, it was found that ontological, anthropomorphic, artefact, conceptual, mixed, mechanistic, structural metaphors, as well as their clusters, combine into one main frame for creating a positive image of the Republic of Tatarstan. The metaphors "the state = its part" have national specifics, in which the Republic of Tatarstan is presented as a platform, a showcase of the latest achievements, and the conceptual metaphor "Tatarstan = interethnic harmony", where the republic is a symbol of peaceful coexistence of different nationalities.
Key words and phrases:
механизмы реализации фрейминга
политический дискурс Республики Татарстан
когнитивная метафора
концептуальная метафора
национальная специфика метафоризации
mechanisms of framing implementation
political discourse of the Republic of Tatarstan
cognitive metaphor
conceptual metaphor
national specifics of metaphorization
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