Abstract. The article considers the problem of public opinion use in law enforcement institutions activity. The results of sociological researches, having only advisory character, do not always influence management decisions. The adequate measures including normative-legal character are offered for the increase of public opinion institution status in organizational-management activity of law machinery.
Key words and phrases: имидж, общественное мнение, правоохранительная система, социологические исследования, уровень доверия, image, public opinion, law enforcement system, sociological researches, trust level