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SOURCE:    Almanac of Modern Science and Education. Tambov: Gramota, 2016. № 10. P. 33-35.
SCIENTIFIC AREA:    Sociological Sciences
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Evtukhova Marina Pavlovna
Kuban State University in Krasnodar

Abstract. The article considers characteristic features of the concepts of self-presentation and social identity of an individual in the Internet space. By using the means of the personality’s self-presentation in a social network profile the types of self-presentation of young users are explored, as a person is given an opportunity to present his/her individual image among the participants of the network audience. The results of the sociological survey are obtained with the help of the method of content analysis of the hypertext of users’ profiles of the social network "VKontakte".
Key words and phrases: самопрезентация молодежи, социальные сети, Интернет, идентичность, пользователь, сетевой профиль, self-presentation of young people, social networks, Internet, identity, user, network profile
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