INNOVATION STRATEGIES IN THE SYSTEM OF THE ENTERPRISE STRATEGIC MANAGEMENT
Borovskikh Nina Vladimirovna
Omsk State Technical University
Abstract. The article considers the system of enterprises strategies. The place of innovation strategies in the organization strategic management is determined. Connection between the content of competitive strategies and making innovative decisions in a specific strategic area of economic activity is substantiated. A mechanism for formation and implementation of innovative strategies including the analysis of external environment, the determination of the aim and tasks of the enterprise innovative development, the choice of a competitive strategy, the analysis of strategic innovative alternatives, and innovative strategies substantiation is suggested.
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